Explosive Growth Forecasted for the Digital Signage System Market: Projected CAGR of 11.5% from 2022 to 2032 - FMIBlog
The projected worth of the digital signage systems market is estimated to reach 18.73 billion dollars by 2022 and skyrocket to 55.63 billion dollars by 2032. The desire for digital signage systems is predicted to experience a compounded annual growth rate of 11.5% between 2022 and 2032, propelled by various factors.
A connected network platform, whether through cables or without, that permits interaction with other interconnected electronic devices improves the abilities of the system. Each digital sign solution that provides live changing content needs to have excellent material and a user-friendly system for managing the content.
The market for digital signage systems can be divided using LCD or plasma, OLED, and LED display technologies. Based on software, the market can be categorized into content management, distribution, and scheduling software.
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The market for digital signage systems can be categorized into indoor and outdoor digital signage, based on their type. Moreover, this market can be further broken down into various sectors depending on their usage, such as corporate and business sector, manufacturing, educational institutions, government entities, banks and financial organizations, transportation, retail and wholesale industry, media and entertainment sector, and healthcare industry.
What are the Reasons Behind the Increasing Demand for Digital Signage Systems?
The digital display technology minimizes the utilization of conventional materials used in signs like paper and paint, consequently promoting its environmentally friendly attributes. Moreover, it is ideal for advertising campaigns that target a large and specific audience.
Digital signage systems are becoming increasingly popular for a variety of reasons. One of the main benefits is the ability to expand the screen size by connecting to multiple displays. This allows for a larger and more impactful digital display. Another advantage is the ability to update content in real-time. This means that information can be quickly and easily changed without the need for manual updates. Remote access is also a valuable feature of digital signage systems. This allows for easy monitoring and controlling of the system from a separate location. Data transmission is made simple through the use of compressed files. This ensures that information can be easily and quickly sent to the digital signage system. A fan-less design is also an important characteristic of these systems. This prevents any potential malfunctioning due to overheating and ensures reliable performance. Energy-saving capabilities are another key factor driving the adoption of digital signage systems. These systems are designed to be efficient and not consume excessive amounts of energy. Security is also a consideration with digital signage systems. They are designed to be tamper-resistant, preventing unauthorized access or damage. Lastly, cost-effectiveness is a driving factor. Digital signage systems offer a dynamic and interactive solution that can be tailored to specific needs, while still being affordable for businesses of all sizes.
In addition, it is expected that the range of digital signage software available will increase as the cost of display devices goes down, the GPS market grows, the need for digital out-of-home (DOOH) applications increases, and the demand for advanced features in digital signage systems rises.
On the contrary, the digital display industry encounters various challenges, such as an expensive upfront installation expenditure, a significant investment in upkeep, producing content, providing assistance, and procuring hardware and software.
What is the level of competition in the digital signage system market?
Key players in the digital signage industry employ various tactics such as implementing cutting-edge technology, teaming up with other organizations, forming alliances or merging businesses to stay ahead.
In the year 2014, Barco obtained X2O Media to broaden its technology platform, connectivity abilities, and worldwide existence. This move was intended to reinforce its operations in the market for digital signage systems. Additionally, in April 2013, RMG Networks acquired Symon Communications, a provider of intelligent visual communication. By doing so, RMG Networks aimed to enhance its technological skills, expand its range of digital signage offerings, and increase its customer base.
The digital signage market is dominated by North America and Europe, as they hold the largest market share compared to other regions. However, Asia Pacific is expected to experience significant growth during the projected period, thanks to the emergence of strong economies like India, China, Taiwan, and South Korea. It is anticipated that Asia Pacific will contribute more than 20% to the overall market share.
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Market segmentation plays a crucial role in the digital signage system industry. It is a way to divide the market into distinct groups based on certain characteristics or criteria. By doing so, businesses can better understand their target audience and tailor their marketing strategies accordingly. In the context of the digital signage system market, key segmentation refers to the main categories or divisions within the industry. These divisions may be based on factors such as customer demographics, geographic location, industry verticals, or product types. By identifying and analyzing these key segments, businesses can gain insights into different market opportunities and make informed decisions to maximize their sales and growth potential.
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